India is a land of emotions. From Bollywood movies to daily soap drama, we Indians fire out our feelings like rounds of an AK47. Now, we do have social media to put forward our best expressions. But when it comes to texting, it’s really hard to convey the “tone” (read context). I mean, half the fights between couples are because of this little “tone” thing. So what happens when our tech-savvy generation meets an app that has the capacity to share each one of your emotions with your friends and significant others? An app which can cover all of them at the exact time (with no filters, mind you) and the additional benefit of not landing you in trouble by retrieving the photo for a mere few seconds. Yes! That’s possible with Snapchat in India.
Yes, that’s right. We are talking about Snapchat, a picture messenger app that has claimed 2 billion users (and counting) worldwide and is going viral in India. A hit among teenagers, this app lets you communicate with friends using real-time photos and videos. Your friends see, like, love and laugh at your “snap” for a while and the image is gone as it is never saved on the phone. And if someone takes a snapshot of your snap, the sender is immediately notified. Hence, the app guarantees the safety of your content and one’s privacy.
What makes Snapchat so great is basically the fun factor that you add to your messages. The general response goes like, “it’s cool, the pictures disappear and you can send them like you send a text.” So people can send any number of photos of any kind without thinking about the consequences which amps up the fun part among friends. From globetrotters to pheromone driven couples, snapchat serves them all.
Talking about business, the brand is yet to top popularity charts in India, with Facebook and WhatsApp topping the charts at present. However, with 9 per cent market share, Snapchat has a huge competitive market to explore. The study shows 52 per cent of Indian instant messaging users are on WhatsApp, while 42 per cent use Facebook Messenger. WeChat has a 26 per cent share in the market, Viber and Line (30 per cent), Snapchat (9 per cent), while the lesser known ones like Kik Messenger, Tango and Kakao Talk share 13 per cent of the market collectively.
The reason why Snapchat is gaining popularity among Indians is that youth nowadays is socially active like never before and the app provides them with a perfect platform to showcase themselves. Like minded people such as social workers, philanthropists, foodies and travellers can get together and share their real time experiences. Businesses make use of it as a marketing tool to serve the populous. Those at a loss of words let their expressions do the talking. For those intimate and private chats, the self destruct feature is like a boon.
It was a really commendable feat when Snapchat celebrated Diwali last year in order to put an Indian footprint on its global track and the response was overwhelming. It’s not only the traditions they displayed, it let people feel like they were actually at the event, even if they are across the world.
So even if the social media market is currently dominated by Facebook and WhatsApp, Snapchat is picking up pace like no one’s business. In a country obsessed with clicking selfies and chatting, this app will surely rise to fame in the coming year or two. Snapchat is doing a marvellous job in taking messaging to another level and if it keeps going this way maybe emojis and smileys will finally be replaced by real emotions and smiles. Happy Snapping!